MYNEIGE SAS partners with AST Refrigeration and Solar Technology(Beijing Co., Ltd., in China.
In order to strengthen its presence on the Chinese ski industry market, MYNEIGE has signed a distribution contract with a Chinese company, AST Refrigeration and Solar Technology(Beijing)Co., Ltd, based in Beijing.
AST is a specialist in refrigeration and ice rink equipment, facility installation, as well as rink operation in China. AST has delivered over dozens of ice rinks throughout China. AST will bring its expertise, know-how and resources in the construction and installation to the snowmaking projects of MYNEIGE.
This partnership will allow developing strongly the snow business of MYNEIGE in China, a country which has great potential for mountain equipment. One of the main advantages also of this partnership is for MYNEIGE to be able to offer to Chinese customers and prospects a local contact point for all their snowmaking inquiries. In addition, it will allow deploying on a country wide scale sales and promotion actions as well as service solutions through the local teams of AST.
One of the very first step of this partnership will materialize during the 2012 Alpitec China trade show take will take place in Beijing from February 22nd to 25th, where both AST and MYNEIGE team members will be present.
More info on AST China at www.ast-china.com.cn
More info on Alpitec China at www.alpitec.cn